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Website intelligence & lead scoring with ScrapeGraphAI, HubSpot and Slack
lead-generationwebsite-intelligencehubspotslackai-summarizationsales-alerts•
Receive visitor event
Extract company intelligence
Build visitor profile
Score + intent
Update CRM
Alert sales
Overview
This workflow turns website visitor signals into actionable sales intelligence by enriching company data from domains, scoring intent, and pushing the outcome into HubSpot with real-time Slack alerts.
Product Specs
- Receives visitor data via webhook
- Pulls company intelligence with ScrapeGraphAI
- Builds enriched visitor profiles and intent signals
- Scores leads based on engagement and firmographics
- Updates HubSpot records and sends Slack alerts
Pipeline Description
Visitor data arrives via Webhook. The workflow uses ScrapeGraphAI to extract company intelligence from the visitor domain, merges it with behavior data, computes a lead score, updates HubSpot, and posts high-priority alerts to Slack.