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Typeform lead capture to HubSpot with scoring and Slack alerts

lead-nurturingtypeformhubspotslacklead-scoringrevops
Typeform
HubSpot
Slack
Typeform

New submission

HubSpot

Search contact by email

HubSpot

Create/Update contact

Compute score + tier

Slack

Post prioritized alert

Overview

This workflow automates inbound lead handling from Typeform to HubSpot with real lead scoring and prioritization, so sales focuses on high-intent leads first.

Product Specs

  • Triggers on Typeform submissions
  • Searches HubSpot by email to prevent duplicates
  • Creates or updates HubSpot contacts
  • Runs custom scoring logic and assigns tiers
  • Sends Slack alerts with lead priority

Pipeline Description

A Typeform submission triggers the workflow. It searches HubSpot for an existing contact, then updates or creates the contact. A scoring step calculates a score and assigns a tier. A Slack message is posted with tier and lead context.