Capture website leads to HubSpot or Google Sheets with Slack follow-up

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Overview

This workflow turns a website contact form into an automated lead intake pipeline. It validates incoming lead data, enriches it, stores it in a system of record, and alerts the team instantly.

Product Specs

• Receives website form submissions via a webhook
• Validates and normalizes lead fields (name/email/message)
• Enriches leads using third-party enrichment endpoints
• Stores leads in HubSpot or Google Sheets with deduplication logic
• Sends Slack alerts and returns a success response to the website

Pipeline Description

A visitor submits a website form which hits the Webhook. The workflow validates and normalizes the payload, runs enrichment via HTTP calls, then writes the lead to HubSpot (find/update/create) or Google Sheets (lookup/update/append). It posts a Slack notification and returns a 200 response to the website.