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Automated lead capture, scoring & CRM integration with HubSpot, Clearbit & Slack

lead-generationagencyhubspotslackclearbitapollolead-scoringrouting•
Webhook
HubSpot
Clearbit
Apollo
Slack
Webhook

Lead intake

Validate + normalize

Clearbit

Enrich company/person

Apollo

Enrich/contact intelligence

Score + tier

HubSpot

Create/Update contact

Slack

Notify team by tier

Overview

This workflow converts raw leads into qualified prospects. It validates input, enriches with company intelligence, applies scoring rules, routes based on qualification, and updates your CRM.

Product Specs

  • Receives leads from any source (webhook intake)
  • Validates payload and normalizes fields
  • Enriches using Clearbit and Apollo
  • Scores leads with configurable weights
  • Routes leads to the right path and notifies teams in Slack
  • Creates/updates HubSpot contacts

Pipeline Description

A lead enters via intake. The workflow validates the lead, enriches with Clearbit and Apollo, computes a qualification score, then routes outcomes. It writes to HubSpot and posts alerts to Slack channels based on routing logic.